E-commerce sales totaled $453.5 billion in 2017, growing at an average of 15% annually since 2010, and e-tailers are spending big to keep the attention of buyers, to the tune of some $30 million in 2018 Super Bowl ad buys.
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SAN JOSE—E-commerce accounts for almost 9% of total US retail sales today and has been growing nearly three times faster than brick-and-mortar sales since 2010, according to CBRE research. E-commerce sales totaled $453.5 billion in 2017, growing at an average of 15% annually since 2010, according to the US Census Bureau.
E-commerce is defined as sales of goods and services through digital channels (Internet, mobile device, etc.). E-commerce sales include Internet sales of pure-play e-tailers (retailers that operate solely online) and the online sales of brick-and-mortar brands (i.e., a purchase made through a physical store brand’s website). Not included in these e-commerce sales is revenue from online travel services, financial brokers and ticket sales agencies.
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Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.
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