Most SoCal Residents Shopped Online During the Holidays

Most holiday shoppers in Southern California purchased items online this holiday season. A holiday shopping report from CBRE—which estimates that national holiday spending will top $37 billion for 2018—showed that 64% of Southern California shoppers purchased items online, 5% more than the national average.

“Though convenience has always been the key propellant for the success of online sales, what truly set 2018 apart from prior years was brick-and-mortar retailers truly embracing the omnichannel idea,” Dan Hunker, retail research analyst at CBRE, tells GlobeSt.com. “Aside from buy-online/pick-up-in-store (BOPS) options, the buy-online/ship-to-store (BOSS) option is a win-win for both retailers and consumers. Retailers can focus on stocking their shelves with essential items while the customer can bypass crowded checkout lines and shipping fees to complete their orders quickly.”