Demonstrated Interest

Anthony LoPinto

One of the most stressful time for high school students and their parents is deciding what colleges to apply to and navigating the application process itself. Aside from the process that one can control, schools are now employing “demonstrated interest” or how much consideration an applicant is giving their school.

The Wall Street Journal just ran a front page article about this significant trend of schools looking at a myriad of metrics to evaluate a candidate’s interest. For example, at Seton Hall University, receive a score between 1 and 100 that reflects their demonstrated interest, and the score includes about 80 variables including how long they spent on the school’s website, whether they opened emails and at what point in high school they started looking on the website (the earlier the better).