The Inland Empire is becoming the next frontier for multifamily investors looking for opportunities in Southern California. The region has seen tremendous job and population growth—thanks in large part to the industrial sector—and it has created strong fundamentals for the multifamily market. According to a recent report from NorthMarq Capital, the vacancy rate fell to 3.2% last year, and asking rents grew 3.5% year-over-year to an average of $1,349 per month.

“A strengthening job market has sparked demand growth,” Shane Shafer, managing director with NorthMarq Capital, tells “The Inland Empire has been adding jobs at a faster pace than California and the US as a whole. We are seeing job gains recorded across several different industries, the largest being the warehouse and logistics industry followed by the education and health services sector. Whenever you bring jobs, you bring population and create some good apartment fundamentals. That has led to interest and rent growth in the area. These phenomenal fundamentals are driving the market and driving investors to invest.”

In 2019, investment activity is expected to rise in the market as investors already active will increase their market exposure and new capital will look to break in.

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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