Ed Del Beccaro Del Beccarosays TRI is developing strategies to capture a bigger slice ofmiddle market businesses.

WALNUT CREEK, CA—In the two short months since Edward Del Beccaro joined TRI Commercial/CORFAC International asexecutive vice president and East Bay regional manager, he hashired 13 people, is actively recruiting more brokers, moving tolarger creative space in Walnut Creek, initiating an expansion ofthe existing platform in Oakland and adding new commercial realestate services. More than anything though, Del Beccaro isinfluencing the way TRI Commercial thinks about how it approachesthe Bay Area market, GlobeSt.com learns in thisexclusive.

The firm is developing strategies to capture that “holy grail”of brokerage services–a bigger slice of middle market businessesnot in the Fortune 500 that are largely served by the big fivepublicly traded commercial brokerage firms. TRI Commercial plans todo this by offering the same sophisticated commercial real estateservices that Fortune 500 companies demand and expect–yet targetFortune 5000 companies.

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Lisa Brown

Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.