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TRI Plants Seeds for Cultural Shift to Middle Market

The firm’s goal is to provide more than what is expected of a typical broker by offering a full suite of services with a sophisticated platform and regional expertise, says Del Beccaro in this EXCLUSIVE.

Ed Del Beccaro Del Beccaro says TRI is developing strategies to capture a bigger slice of middle market businesses.

WALNUT CREEK, CA—In the two short months since Edward Del Beccaro joined TRI Commercial/CORFAC International as executive vice president and East Bay regional manager, he has hired 13 people, is actively recruiting more brokers, moving to larger creative space in Walnut Creek, initiating an expansion of the existing platform in Oakland and adding new commercial real estate services. More than anything though, Del Beccaro is influencing the way TRI Commercial thinks about how it approaches the Bay Area market, GlobeSt.com learns in this exclusive.

The firm is developing strategies to capture that “holy grail” of brokerage services–a bigger slice of middle market businesses not in the Fortune 500 that are largely served by the big five publicly traded commercial brokerage firms. TRI Commercial plans to do this by offering the same sophisticated commercial real estate services that Fortune 500 companies demand and expect–yet target Fortune 5000 companies.

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Lisa Brown

Lisa Brown

Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.

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