The deep demand for affordable housing has spurred investment interest—but even as demand has grown, there is still too little capital playing in the affordable sector to make an impact. More investors and capital sources are beginning to understand that affordable housing, through several avenues, offers healthy returns, particularly in supply-constrained markets. Still, there are some misconceptions about affordable housing investment that has prevented more investors from entering the affordable space.

“While affordable housing is seeing an increase in investor interest, it is a drop in the bucket compared to what is needed,” Jonathan Needell, president and chief investment officer of KIMC, an employee-owned, entrepreneurial real estate investment company, tells “Investments that involve owning, managing, maintaining, and preserving affordable housing, either naturally occurring or specific purpose-built, are increasing in number. However, we believe that the total capital raised in the space to date has not been sufficient enough.”

Launching social programs on site is a way to drive success at an affordable asset. These programs can help to drive occupancy as well as reduce tenant turnover. “By creating a sense of community at a property we believe tenants will be more satisfied and engaged in a sense of community,” explains Needell. “This provides for a pride of place and increased tenant enjoyment of a property leading to renewals and higher occupancy. Landlords can foster this environment by running social programs for the benefit of tenants, which compliments the sense of community that we believe drive occupancy.

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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