Gregor Watson

OAKLAND, CA—Roofstock, Inc. a marketplace for single-familyrental (SFR) investment properties, recently announced the launchof Roofstock One, a platform that allows investors to purchaseshares of single-family rental homes without the responsibilitiesof being a landlord.

“We believe that single-family rental homes are a uniqueinvestment opportunity,” says Gregor Watson, co-founder andChairman of Roofstock. “Even during the 2008 housing crisis whenhome prices plummeted, SFR rent growth moderated but never turnednegative—and then it picked up again.”

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