Formation The Dallas Cowboys’ latest endeavor, Formation, offers private offices in the workspace membership.

FRISCO, TX—Beginning tomorrow, a limited number of memberships for Formation will be available to the public. Located at The Star, the Dallas Cowboys’ latest business endeavor is a workspace where members will enjoy professional resources and leverage the Cowboys home field advantage for individual business success. It is set to open in early summer 2019.

“Formation was inspired by the Dallas Cowboys’ own world headquarters, which opened in 2016 at The Star in Frisco,” Jerry Jones Jr., Dallas Cowboys executive vice president and chief sales and marketing officer, tells GlobeSt.com. “The elevated aesthetic, work amenities, and accessibility to fitness, entertainment and distinctive business innovations led our family to consider how other entrepreneurs and executives could also benefit from similar access and inspiration in their own business pursuits.”

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Lisa Brown

Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.

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