Casey Rue Casey Rue

Real Estate software company Common Areas haslaunched what they are calling the industry's first “configurable”platform. The new cloud-based real estate operations platform canbe tailored to a company's needs, offering flexibility andincreasing efficiency without disrupting a company's currentoperations model. This is achieved through the platform byinstantly syncing the company's data, systems and people.

“Every company we work with has figured out a way to operatetheir business,” Casey Rue, founder and CEO ofCommon Areas, tells GlobeSt.com. Most often they like and are usedto doing it their way. Some of the processes they use work well andsome not as much, but everyone across the board wants the abilityto do more with less, faster. The ability to scale existingprocesses can be an incredible challenge and many times isimpossible. Abandoning the way things have always been done andimplementing new processes can be equally challenging as it alwaysrequires a significant upfront investment of either time, money,headaches or all of the above. Not surprisingly, everyone wants thebest of both worlds where they can work in the ways they areaccustomed as well as have the ability to streamline and scaletheir operations.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.