Casey Rue Casey Rue

Real Estate software company Common Areas has launched what they are calling the industry’s first “configurable” platform. The new cloud-based real estate operations platform can be tailored to a company’s needs, offering flexibility and increasing efficiency without disrupting a company’s current operations model. This is achieved through the platform by instantly syncing the company’s data, systems and people.

“Every company we work with has figured out a way to operate their business,” Casey Rue, founder and CEO of Common Areas, tells Most often they like and are used to doing it their way. Some of the processes they use work well and some not as much, but everyone across the board wants the ability to do more with less, faster. The ability to scale existing processes can be an incredible challenge and many times is impossible. Abandoning the way things have always been done and implementing new processes can be equally challenging as it always requires a significant upfront investment of either time, money, headaches or all of the above. Not surprisingly, everyone wants the best of both worlds where they can work in the ways they are accustomed as well as have the ability to streamline and scale their operations.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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