Self-storage is getting a new look. As has happened in other asset classes, self-storage customers are starting to demand better quality facilities and better design. This has led to increased investment activity of self-storage to bring more quality product to the market, particularly in areas with a vintage supply. 1784 Capital Holdings is aiming to lead innovation in this asset class. The developer has recently acquired 2 acres of land in Goleta to build a class-A self-storage facility.

“1784 Capital Holdings is driving innovation in the self-storage industry through the exterior and interior design of our buildings, often combined with a retail or other commercial use,” Shane Albers, the chairman and CEO of 1784 Capital Holdings, tells GlobeSt.com.

The features of a high-end self-storage facility include hotel-like design and lobbies and climate-controlled units. “High quality self storage centers today have enhanced exterior and interior designs, which include upgraded materials for the lobby, bathrooms, and polished concrete hallways,” says Albers. “The storage center may offer automated door lock systems, mobile apps for selecting and renting units, pleasant music playing in the hallways, wine storage, customer conference rooms, advanced security systems, oversized elevators, climate controlled loading and unloading areas, and bright, clean hallways.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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