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Sales technology is becoming integral to the closing a deal. It can answer a range of questions about the neighborhood, demographics, pricing patterns and investment activity. Sales technologies include communication tools, AI technology and machine learning. Some companies have been slow to adopt these smart technologies, but Roy Dekel, CEO of SetSchedule, an Orange County-based real estate technology firm, says that companies without technology will face growth challenges.

“Any real estate company not utilizing technology in their marketing is missing a great opportunity to field clients and build their pipeline,” Dekel tells GlobeSt.com. “Even the old fashioned way of holding open houses, to find customers in the market to buy, are at a disadvantage without tech. Technology enhances the tools already at a real estate agents disposal.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance writer and editor living in Los Angeles whose work has appeared in such publications as Travel + Leisure, Angeleno and Los Angeles Magazine.

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