Sales technology is becomingintegral to the closing a deal. It can answer a range of questionsabout the neighborhood, demographics, pricing patterns andinvestment activity. Sales technologies include communicationtools, AI technology and machine learning. Some companies have beenslow to adopt these smart technologies, but RoyDekel, CEO of SetSchedule, an OrangeCounty-based real estate technology firm, says that companieswithout technology will face growth challenges.

“Any real estate company not utilizing technology in theirmarketing is missing a great opportunity to field clients and buildtheir pipeline,” Dekel tells GlobeSt.com. “Even the old fashionedway of holding open houses, to find customers in the market to buy,are at a disadvantage without tech. Technology enhances the toolsalready at a real estate agents disposal.”

Real estate is the perfect industry for technology disruption.Data is an integral part of the deal process. “Data is ingrained inevery aspect of the sales cycle—from finding a customer andnurturing the relationship to closing a deal,” says Dekel. “Whenlooking to price or make an offer on a home, you will need to runan analysis on active and sold properties in the neighborhood. Youmay want to see what the original loan was the homeowner took outor the history of the home and neighborhood.”