Discover Lehigh Valley Tourism Group Names Two VPs
Together, Quinn and Niddes are responsible for elevating the group’s promotional programs, strengthening partner relationships and increasing sales with the overarching goal of driving more visitors to Lehigh Valley.
ALLENTOWN, PA—Discover Lehigh Valley, the destination marketing organization dedicated to promoting tourism in Pennsylvania’s Lehigh and Northampton counties, promoted Alicia Quinn to vice president of marketing and strategic alliances and named Bree Nidds vice president of sales.
Together, Quinn and Niddes are responsible for elevating the group’s promotional programs, strengthening partner relationships and increasing sales with the overarching goal of driving more visitors to Lehigh Valley.
Quinn joined Discover Lehigh Valley in 2016 as strategic brand manager and successfully directed the organization’s rebranding effort. Utilizing a mix of analytical data, engaging creative, strategic planning and public relations tactics, Quinn developed new marketing campaigns that effectively drove awareness and promotional efforts in regional markets such as New York, Washington, DC, and Philadelphia.
Before joining Discover Lehigh Valley, Quinn was project director at Visit Philadelphia, marketing director for Kalahari Resorts and Conventions, and director of public relations and communications for Pocono Mountains Visitors Bureau.
“Alicia’s passion for telling our region’s rich stories through strategic marketing communications coupled with her tourism industry experience is impressive,” says Alex Michaels, Discover Lehigh Valley president and CEO. “In fact, her leadership and dedication to driving tourism to our region was a crucial factor in her promotion to this important, expanded role. I have the utmost confidence in Alicia’s ability to drive greater awareness of the Lehigh Valley brand and to work with our partners to promote the region as a must-see destination.”
Nidds joins Discover Lehigh Valley from Visit Virginia’s Blue Ridge where she was the director of sports development and helped to launch VBR Sports in 2018 to capture more sports-driven tourism to the area. Prior to that she served as sales manager at Wilmington and Beaches Convention and Visitors Bureau in North Carolina.
“As vice president of sales, Bree’s enthusiasm and knowledge of convention sales and sports marketing will be an invaluable asset to our region,” says Michaels. “Bree will serve as a leader and mentor to our talented sales team while marketing Lehigh Valley as a top meetings and events destination.”
Nidds holds a degree in communications studies from the University of Hawaii at Manoa. She is pursuing a Master of Parks, Recreation, Tourism and Sports Management from North Carolina State University.