Machine learning and AI technology are becoming essential tools for brokers to both market and sell a property. Considering the data-centric nature of real estate, it is surprising that the industry hasn’t more rapidly adapted to new technology, but companies like SetSchedule are bringing the real estate industry into the fold with smart tools that make data more accessible and accurate.

“Machine learning, predictive analytics and artificial intelligence leverage data and help real estate brokers acquire, organize and translate large amounts of data. Companies like SetSchedule utilize these technologies to identify potential real estate consumers, provide data driven lead solutions, a vast amount of information and proprietary data,” Roy Dekel, CEO of SetSchedule, tells “What does that mean for the real estate agent? It means doing and having more, in a faster amount a time. Technology allows you connect with relevant clients in the shortest amount of time used.”

Not all data is created equal, and some companies are using tools that rely on outdated data to make decisions. “When you are in the data space, the first thing you will need is quality control.  For the most part data requires enriching, cleaning and a human touch,” explains Dekel. “Our Data Scientists and employees spend a great deal of time verifying and “cleaning data”, removing incomplete, inaccurate and corrupted data. No technology is 100% perfect, so it is also important to be able to identify technical issues, and fix them quickly. There can be a number of reasons why data may be bad, but the bottom line is to work with companies that use data you can trust.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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