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Machine learning and AI technology are becoming essential tools for brokers to both market and sell a property. Considering the data-centric nature of real estate, it is surprising that the industry hasn’t more rapidly adapted to new technology, but companies like SetSchedule are bringing the real estate industry into the fold with smart tools that make data more accessible and accurate.

“Machine learning, predictive analytics and artificial intelligence leverage data and help real estate brokers acquire, organize and translate large amounts of data. Companies like SetSchedule utilize these technologies to identify potential real estate consumers, provide data driven lead solutions, a vast amount of information and proprietary data,” Roy Dekel, CEO of SetSchedule, tells GlobeSt.com. “What does that mean for the real estate agent? It means doing and having more, in a faster amount a time. Technology allows you connect with relevant clients in the shortest amount of time used.”

Kelsi Maree Borland

Kelsi Maree Borland is a freelance writer and editor living in Los Angeles whose work has appeared in such publications as Travel + Leisure, Angeleno and Los Angeles Magazine.

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