EMA Launches Green Seal for Hospitality Assets

Paul Sposare

The Environmental Media Association has launched a green seal specifically targeting hotel and hospitality assets. The green seal—a first from the environmental non-profit—was developed to spotlight hotels that are implementing green and energy efficient practices. Montage International is the first hotel brand to receive the seal, and it will hang the accolade across all Montage Hotels & Resorts and Pendry Hotels & Resorts Properties.

“In 2009, I opened a hotel that was LEED Platinum certified and it made me realize that there were limited options in place to help hotels on a day to day basis to educate employees and customers on lessening their impact on the environment,” Paul Sposare, executive director of EMA, tells GlobeSt.com. “There are a lot if resources for building a new property but once you open there was little support on what can be done daily. EMA has been around for nearly 30 years advising television and film productions as well as events such as the SAG Awards and more in green practices with our EMA Green Seal for Production. EMA has mastered the art of environmental messaging through storytelling, education and entertainment. Moving into the Hospitality sector was a natural migration.  We are excited to use our voice to amplify the positive message of sustainable practices these properties will put in place.”