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K.P. Reddy, CEO and founder of Shadow Ventures K.P. Reddy, CEO and founder of Shadow Ventures

NEW YORK CITY—We’re finally beginning to see supply eclipse demand in multifamily markets across the nation. Owners and operators can no longer rely on the high rent and occupancy rates they’ve enjoyed in recent years. Accordingly, multifamily leaders are being pressed to operate more efficiently. One emerging technology that can provide an unfair advantage above all others is big data. Harnessed correctly, data can positively impact every aspect of multifamily, from acquisition through resident retention. Let’s take a look at three major data plays trending in multifamily right now.


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