K.P. Reddy, CEO and founder of ShadowVentures
NEW YORK CITY—We're finally beginning to see supply eclipsedemand in multifamily markets across the nation. Owners andoperators can no longer rely on the high rent and occupancy ratesthey've enjoyed in recent years. Accordingly, multifamily leadersare being pressed to operate more efficiently. One emergingtechnology that can provide an unfair advantage above all others isbig data. Harnessed correctly, data can positively impact everyaspect of multifamily, from acquisition through resident retention.Let's take a look at three major data plays trending in multifamilyright now.
Acquisition
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