How to Transform a Hotel into a Lifestyle Brand

Dan Palmier

This cycle, every asset class has been transformed—in one way or another—into an experiential lifestyle space. From creative office to amenitized luxury multifamily living, there is clear demand for tailored and thoughtful space, and if done right, these spaces can drive occupancy and rates. Now, hotels are the latest asset class to see a push toward more lifestyle-friendly environments. UC Funds is one company involved in the push toward more experiential hotel spaces. It has recently renovated two hotels, a One Club Gulf Shores in Gulf Shores, Alabama, and a Residence Inn Stamford Downtown, in Stamford, Connecticut.

“No matter if for a night, a weekend, or two weeks, travelers want to feel acknowledged, appreciated, and they want experiences that make the trip worth it. They want to feel special and they want the place they’re staying to be special,” Dan Palmier, CEO of UC Funds, tells GlobeSt.com. “A lifestyle branded asset should fulfill an aspiration for guests by offering exclusivity through a unique experience that augments socialization for the traveler. We aim to achieve this by creating a first-class trip for visitors with curated, enhanced amenities to make each hospitality asset, short-term or extended stay, feel like a five-star home away from home.”