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The Optima Kierland Center The Optima Kierland Center

Housing demand is growing rapidly in Phoenix, and while the city has historically been a single-family market, high-rise multifamily and condo product is growing in popularity. The Optima Kierland Center in Scottsdale is a perfect example of demand for condo product. In 2016, the project sold in record time—220 units in nine months. The pace of sales was three times as fast as other condo sales in the local market. Now, the 202-unit second building in the project is launching sales efforts. Already, the second building has received more than 50 reservation and contract requests—exceeding the initial sales efforts for building one.

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance writer and editor living in Los Angeles whose work has appeared in such publications as Travel + Leisure, Angeleno and Los Angeles Magazine.

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