Foot Locker Power Store in Metro Detroit/ Photo credit: Foot Locker, Inc.

NEW YORK CITY—Foot Locker is expanding its size in Washington Heights, Manhattan as well the idea of shopping for shoes. The company is opening a new concept “Power Store” at 605 W. 181st St. It signed a 10-year deal with Marx Realty to lease the 25,000-square-foot building as the sole tenant. The asking rent was $180 per square foot.

Foot Locker is stepping up its game, moving from its approximately 7,000-square-foot space at 621 W. 181st St. just up the street. The new “Power Store” more than triples the store's size. It will offer a barber shop, sneaker cleaning, gaming zones, event space and an area where customers can “make their own shoes” and create limited edition sneakers with customized designs. The store will open in the fall of 2019.

Craig Deitelzweig, president and CEO of Marx Realty, is known for repositioning and adding value to assets. With one of the most recognizable athletic footwear and apparel retailers as a new tenant, the space is a prime example of real estate leveraging experiential retail. It's one of the evolving brick-and-mortar stores, drawing customers through the doors with services they can't get online.