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Most developers of urban mixed-use multifamily target millennials, young tech professionals or downsizing baby boomers, but a new project in Pasadena is taking a broader approach. 3200 East Foothill, a 550-unit project from Trammell Crow Co.-affiliate High Street Residential, is creating a to attract residents looking for an active community with walkability, bike- and transit-friendly. Design firm Steinberg Hart is building the community to promote and encourage walking, biking and public transit.

“We are looking to capture the types of residents that embrace walking, biking and alternate modes of transportation,” Simon Ha, head of Steinberg Hart’s Urban Mixed-Use practice, tells GlobeSt.com. “Whether it is tech or millennials, we are looking to attract people that are more conscious of being active and are placing less of an emphasis on cars. The design will attract those types of people. We will also have people there simply because they like the neighborhood.”

Kelsi Maree Borland

Kelsi Borland is a freelance writer and editor living whose work has appeared in such publications as Travel + Leisure, Angeleno and Riviera Orange County.

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