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For years the Miami-based Popeyes Louisiana Kitchen lagged as a brand. Its menu was perceived to be ho hum and its restaurants dreary. Then the company made a mighty push to revitalize, to great success. It changed its menu to emphasize its New Orleans roots and began focusing on expanding its footprint. By the time the multinational fast food conglomerate Restaurant Brands picked up Popeyes for $1.8 billion in 2018, the chain’s course was set. It was steadily opening new locations both in the US and globally—a trajectory that continues to this day. The number of Popeyes restaurants worldwide grew 7.6% over the 12-month period ending Sept. 30, 2018.


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