X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Email marketing systems are crucial in today’s commercial real estate marketplace. A successful platform must include mobile technology and a seamless display. Real Capital Markets recently upgraded its email marketing service to include access across all devices, personalization features and eliminates the possibility of formatting issues. RCM helps to market 10,000 commercial real estate projects each year, and sends 3 million emails each week. The new system will more successfully match buyers and sellers.

“The cornerstone of our business is facilitating the connection between buyers and sellers of commercial properties,” Tanya Ball, director of client services at RCM, tells GlobeSt.com. “Today more than ever, we live in a mobile society, with people working on the go, at various times of the day or night; and the tools they use—tablets and smart phones—are different than they were 5, 10 or 15 years ago. With more than half of all emails being read on mobile devices, it is imperative that our tools and systems embrace the needs, lifestyles and work habits of our clients.”

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 3 free articles* across the ALM subscription network every 30 days
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?

Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. He work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

More from this author

GlobeSt

Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2020 ALM Media Properties, LLC. All Rights Reserved.