Today, grocers need to have omni-channel capabilities, especially given the state of competition, Greaner says.

CHICAGO–Shopping center REIT InvenTrust Properties Corp. is doubling down on its redevelopment program, with plans to increase its pipeline through 2019 and beyond. It is a strategy that “started simply” just a year and a half ago, says EVP and COO Ivy Greaner. Today, it promises to grow from simple outparcel development to potentially embrace ancillary multifamily and office builds, creating a synergy between those product types and the REIT’s core retail. Those additional builds would come either through joint partnerships or “selling off parcels to outside developers.”

The result of course would produce a built-in clientele for the centers. “The market has become more collaborative and integrated,” she says, and the mix of these various uses “now creates a vibe within the shopping center community.”

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John Salustri

John Salustri has covered the commercial real estate industry for nearly 25 years. He was the founding editor of, and is a four-time recipient of the Excellence in Journalism award from the National Association of Real Estate Editors.

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