Eastern Union Founder Launches Firm to Educate Public on the ‘Power of Lending’

Eastern Union founder Ira Zlotowitz has launched a new firm that employs a “consumer to business” approach.

HOWELL, NJ— Ira Zlotowitz, founder and president of commercial mortgage brokerage firm Eastern Union, has launched a separate new company here called the Ira Group that educates the public about the power of lending as a pathway for commercial real estate investment with the goal of having some of those individuals eventually becoming lenders.

The Ira Group employs a “consumer-to business” approach that makes introductions that then allow individual, private lenders to collectively participate in a syndicated loan being packaged by a private, public, or institutional “hard-money” lender serving as the lead lender or syndicator. Participating consumers may choose their own preferred risk level, typically within the scope a single transaction. The level of risk can extend from a conventional 4% to 5% range up to returns reaching 12% or more, the company states.