Hotel Offers Low-Priced Luxury in the Thick of It

citizenM has kicked off a new hotel in Union Square at 72 Ellis St., its first location in California.

SAN FRANCISCO—citizenM, known for its affordable luxury hotels, has a new hotel underway in Union Square at 72 Ellis St., its first location in California and one of three in the Bay Area. The 195-room hotel with a rooftop public space adds to the two new citizenM locations in New York City and two opening this year in Boston and Seattle.

citizenM’s ambitious rollout, which by 2020 will reach 40 properties either open or in development globally, more than doubling its current portfolio. In North America alone, citizenM is already under development with a dozen hotels in markets that also include Washington, DC, Los Angeles and Miami. The company’s approach starts with selecting well-connected locations in the world’s most popular cities, so business and leisure guests spend the shortest possible time commuting.