Orange County-based investment firm Primior isfocusing on retail assets in opportunity zone markets. Retail,according to the firm's founder and CEO JohnneyZhang, offer the best returns in these markets. Earlierthis year, Primior launched two opportunity zone funds and alreadyhas two retail centers in pre-construction phases. Looking ahead,it will continue to focus on retail projects in these markets.

“The returns are above average because of the higher rent thatour corporate tenants are paying,” Zhang tells GlobeSt.com. “We arecurrently working on more acquisitions in opportunity zones. Ourstrategy is simple. It is not to create a blind fund for investingin multiple projects that have not even been identified, with thefund having only 180 days to deploy the capital or fail thesix-month test. We concentrate on finding projects  firstand then creating a qualified opportunity zone fund for them. Thatway, our investors can see the project they invest in, and we don'thave to worry about the six-month test.”