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Orange County-based investment firm Primior is focusing on retail assets in opportunity zone markets. Retail, according to the firm’s founder and CEO Johnney Zhang, offer the best returns in these markets. Earlier this year, Primior launched two opportunity zone funds and already has two retail centers in pre-construction phases. Looking ahead, it will continue to focus on retail projects in these markets.
“The returns are above average because of the higher rent that our corporate tenants are paying,” Zhang tells GlobeSt.com. “We are currently working on more acquisitions in opportunity zones. Our strategy is simple. It is not to create a blind fund for investing in multiple projects that have not even been identified, with the fund having only 180 days to deploy the capital or fail the six-month test. We concentrate on finding projects first and then creating a qualified opportunity zone fund for them. That way, our investors can see the project they invest in, and we don’t have to worry about the six-month test.”
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Kelsi Maree Borland
Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.
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