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LAS VEGAS—The role of retail centers is increasingly based upongiving consumers what they demand – entertainment-focused,immersive experiences that they can't get through simply accessingtheir phones, tablets, and other devices. Those thoughts areaccording to Martin Zurauskas, managing director for nFusion.
Zurauskas tells GlobeSt.com that new and existing retail centersare diving into opportunities to diversify far beyond shopping,dining, and traditional entertainment tenants such as movietheaters and bowling alleys. “New experiential offerings bringexciting possibilities to draw traffic both short term and longterm, requiring developers to respond to new challenges in theirreal estate development.
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