David Stella

ATLANTA, GA—Its all a part of the process when searching for new office space or a new building—you repeatedly jump into a vehicle and tour a seemingly never-ending list of properties that you may or may not like. With the advent of virtual and augmented reality technology, replacing in-person tours with virtual experiences is the new reality.

In the report, “Virtual Reality Technology Nears the Tipping Point to Disrupt Commercial Real Estate,” the author, David Stella, vice president of Consulting at Cresa, defines augmented reality as technology used to supplement and enhance a real-world experience. Looking through special glasses or using the camera function on a hand-held device, for example, the user can view images of the real world with additional digital images or details layered on top. One example of augmented reality includes the Pokemon Go app.

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