David Stella

ATLANTA, GA—Its all a part of the process when searching for newoffice space or a new building—you repeatedly jump into a vehicleand tour a seemingly never-ending list of properties that you mayor may not like. With the advent of virtual and augmented realitytechnology, replacing in-person tours with virtual experiences isthe new reality.

In the report, “Virtual Reality Technology Nears the TippingPoint to Disrupt Commercial Real Estate,” the author, David Stella,vice president of Consulting at Cresa, defines augmented reality astechnology used to supplement and enhance a real-world experience.Looking through special glasses or using the camera function on ahand-held device, for example, the user can view images of the realworld with additional digital images or details layered on top. Oneexample of augmented reality includes the Pokemon Go app.

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