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As multifamily owners continue to add more services and hotel-like experiences, residents are also increasingly interested in property-hosted events. These events help to bring residents together and create a sense of community, which can both lead to better occupancy and less unit turn-over as well as more premium rents.

“Residents love property-hosted events. Communal spaces alone do not equal resident interaction,” Gidi Cohen, founder and CEO of CGI Strategies, tells GlobeSt.com. “Human nature still rules and residents need that extra reason to push them closer together and to catalyze connection. Developers still have creative control of what types of spaces and amenities return the most value in terms of resident satisfaction and willingness to pay a premium rental fee.”

Kelsi Maree Borland

Kelsi Borland is a freelance writer and editor living whose work has appeared in such publications as Travel + Leisure, Angeleno and Riviera Orange County.

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