Memorial City Mall MemorialCity Mall will become an integrated component of the 265-acreMemorial City campus.

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HOUSTON—During the next year, redevelopment plans will be takingshape for west Houston's Memorial City Mall, the former1.7-million-square-foot super regional shopping center. The goal ofthe project is to create a unique experience for shoppers andvisitors through additional public spaces, walkability, retail,restaurants, entertainment, curated mixed use and a master plan going beyond the next 50years.

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“If you don't embrace and capitalize on the paradigm shiftsoccurring in the retail and shopping center world today, you arelosing ground fast,” said Terry Montesi, CEO, Trademark PropertyCompany. “This is an evolving legacy asset.”

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Fort Worth-based Trademark Property Company has been hired byMetroNational to lead planning efforts for the project. Trademarkwill develop a plan that re-envisions Memorial City Mall as anintegrated component of the 265-acre Memorial City campus.Redevelopment initiatives will include reimagining the south sideof the mall, which has now become a major opportunity with theclosing of Sears.

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“We will be working closely with the Johnson family and otherstakeholders in the community over the next 12 months to develop anactionable plan for taking Memorial City Mall to the next level,”said Tommy Miller, managing director and chief investment officer,Trademark Property Company. “This strategic property is poised toenhance its position as the market dominant shopping destination inwest Houston for many decades to come.”

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Developed and owned by Houston-based MetroNational, MemorialCity is located along the Interstate-10 corridor just insideBeltway 8. The mixed-use city-within-a-city development currentlyhas 9 million square feet of developed real estate, includingMemorial City Mall, 3.1 million square feet of class-A officespace, multifamily units comprised of high-rise, midrise and gardenapartments, the Westin Memorial City, Hotel ZaZa Memorial City, theMemorial Hermann Memorial City Medical Center, and The Square andThe Lawn at Memorial City, two green spaces for events, concertsand festivals.

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“Memorial City Mall is quite productive today, and the MemorialCity District is vibrant, but places must evolve or becomeirrelevant,” Montesi tells GlobeSt.com. “It is a credit to theMemorial City ownership that they are embarking on a revisioningand redevelopment process before things are distressed. Regardingthe 22-acre Sears parcel, our process is to listen to the market,collaborate with a number of world-class design firms, researchers,consultants and local experts to put together a plan that is asforward thinking and future proofed as possible. The mix willlikely include office, residential, retail and entertainment, andpublic spaces with a state-of-the-art service level, technology andamenity package.”

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Former Sears sites throughout the country are re-emerging asWhole Foods stores, creative office, medical office and callcenters as well as mixed-use developments in the same vein as theMemorial City project. Nearly 300 of these sites are located in thetop 10% of locations nationwide, based on CoStar's proprietaryestimate of location-based productivity, known as a locationquality score, GlobeSt.com learns.

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Trademark's retail and mixed-used experience spans severalnotable redevelopment and development projects, including RiceVillage and Market Street in The Woodlands, South Victory andGalleria Dallas in Dallas, WestBend and Waterside in Fort Worth, LaPalmera in Corpus Christi, TX; Annapolis Towne Centre in Annapolis,MD; First Street Napa in Napa, CA and Saddle Creek in Germantown,TN, among others.

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Lisa Brown

Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.