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Bruce French Bruce French says land costs continue at record-high levels in most DFW submarkets.

DALLAS—In its latest new hire, Trendmaker Homes hopes to capitalize on a metro known for its strong employment growth and housing affordability. Dallas-Fort Worth, which ranked in the top five nationally for population growth in 2017, has a significant portion of its population in the prime homebuying demographic of the 25-to-44 age cohort.

Bruce French was hired as vice president of land acquisition and development of Trendmaker’s newest homebuilding division in Dallas-Fort Worth. French will focus on growing the company’s acquisition efforts for future communities. In this exclusive, he discusses the strength of the local housing market, what’s ahead for the second half of the year, challenges and location trends.

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Lisa Brown

Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.

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