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When Lawrence Fink speaks, executives listen. Not just because he is CEO of BlackRock, one of the largest money management firms in the world, although that certainly has something to do it with it. Rather, over the years Fink has become renown for the advice he dispenses in his much anticipated annual letter to CEOs. In 2018, for instance, he set the investing world on its head when he told CEOs that their companies need to do more than just make profits—they also need to contribute to society. Granted, Fink said this with the might of $6 trillion in assets under management behind him and the very pointed observation that if companies want to receive backing or support from BlackRock they will take heed of his words.

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