Southern California’s population continues to grow, despite the rising cost of housing. A new report from JLL shows that migrants from major US metros are driving population growth in Los Angeles and Orange County. New York, Boston and Chicago are the top three metros outside of the State of California adding to the population in Los Angeles and Orange County. Since 2010, Los Angeles has added 714,057 people and Orange County has added 243,725 to the population.

“The primary motive of movers coming to the LA-OC market from anywhere in the nation is their career.” Paulina Torres, research analyst at JLL, tells “The high cost of living in this area and state is no secret and those who decide to make the move are well aware and likely well prepared or incentivized to make this move. This market attracts a stable flow of college-educated professionals, especially from the East Coast. Looking at the most recent American Community Survey annual data for California, of individuals 25-years and older, a net 86,890 residents, without bachelor’s degrees were lost while only 4,443 residents with a four-year degree were lost. The state gained 11,653 people with graduate degrees.”

While the cost of living is certainly a problem for those moving to the market, the benefits of living in California continue to outweigh the bad. The weather specifically is a benefit, and most people moving to the market are moving from cold-weather areas. “The cost of living, especially concerning housing, is the greatest challenge to face when considering living in California,” adds Torres. “Still, superior weather, diverse landscapes, and specialized job opportunities continue to attract the nation’s highly educated population.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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