Anaheim Launches First Public-Private Transportation Partnership

Anaheim Resort Transportation and technology company Routematch have launched RideART, a mobile and entertainment app that will streamline transportation needs for tourists. Through the app, visitors can do everything from buy tickets and plan trips to The Disney Resort and Anaheim Resort, hail a Lyft car and rent a vehicle from Enterprise.

“The world is moving from mobile applications, and we thought that as a transit agency and a tourism destination, we needed to be moving from a technology perspective in the mobile space as well,” Diana Kotler, executive director of Anaheim Resort Transportation, tells GlobeSt.com. “The idea was to marry the transportation function with the tourism commissionable structure to develop a public-private partnership. The commissions that are generated on the backend through sales are transit passes and attraction tickets for sports are split 50-50 between the app developer and us.”

This is the first app of its kind, but Kotler hopes that it will be the catalyst for other cities to leverage technology to enhance tourism and transportation needs. “We are hoping that this will be a catalyst,” she says. “We just went to the American Public Transit Association conference to continue to push and talk about this model and to open up the opportunity to other transit agencies. I don’t see this taking root in the smaller rural communities, but I certainly see the potential for larger agencies to develop something of this nature in their destination.”