Anaheim ResortTransportation and technology companyRoutematch have launched RideART, a mobile andentertainment app that will streamline transportation needs fortourists. Through the app, visitors can do everything from buytickets and plan trips to The Disney Resort and Anaheim Resort,hail a Lyft car and rent a vehicle from Enterprise.

“The world is moving from mobile applications, and we thoughtthat as a transit agency and a tourism destination, we needed to bemoving from a technology perspective in the mobile space as well,”Diana Kotler, executive director of Anaheim ResortTransportation, tells GlobeSt.com. “The idea was to marry thetransportation function with the tourism commissionable structureto develop a public-private partnership. The commissions that aregenerated on the backend through sales are transit passes andattraction tickets for sports are split 50-50 between the appdeveloper and us.”

This is the first app of its kind, but Kotler hopes that it willbe the catalyst for other cities to leverage technology to enhancetourism and transportation needs. “We are hoping that this will bea catalyst,” she says. “We just went to the American Public TransitAssociation conference to continue to push and talk about thismodel and to open up the opportunity to other transit agencies. Idon't see this taking root in the smaller rural communities, but Icertainly see the potential for larger agencies to developsomething of this nature in their destination.”