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Anaheim Resort Transportation and technology company Routematch have launched RideART, a mobile and entertainment app that will streamline transportation needs for tourists. Through the app, visitors can do everything from buy tickets and plan trips to The Disney Resort and Anaheim Resort, hail a Lyft car and rent a vehicle from Enterprise.

“The world is moving from mobile applications, and we thought that as a transit agency and a tourism destination, we needed to be moving from a technology perspective in the mobile space as well,” Diana Kotler, executive director of Anaheim Resort Transportation, tells GlobeSt.com. “The idea was to marry the transportation function with the tourism commissionable structure to develop a public-private partnership. The commissions that are generated on the backend through sales are transit passes and attraction tickets for sports are split 50-50 between the app developer and us.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance writer and editor living in Los Angeles whose work has appeared in such publications as Travel + Leisure, Angeleno and Los Angeles Magazine.

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