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While there is a lot of talk about the benefits of integrating technology into the commercial real estate industry, the biggest benefit is increased productivity and better building operations. For apartment owners—one of the most management intensive asset classes—technology can be a game changer. Investing in technology and IT can drive better productivity and make operations staff happier. Until now, most apartment owners have focused on integrating technology for residents, but technologies for staff can be equally beneficial.

“We have integrated technology extensively into our personal lives. We are used to it; we expect it,” Brenda Gammie, SVP at Avanti Residential, tells GlobeSt.com. “How can we enable this same scenario in our work lives? One example is iPad leasing apps, like Power Pro, which enables leasing associates to tour prospects with an iPad. The iPad allows them to get all the information they need on the community and on the available apartment homes while on the tour rather than having to go back to their desks for information on their computers. It’s the mobile experience we’ve become accustomed to as a society translated to the work experience. This kind of technology tends to attract and retain top talent, leading to increased productivity and helping shape the culture of the company.”

Kelsi Maree Borland

Kelsi Borland is a freelance writer and editor living whose work has appeared in such publications as Travel + Leisure, Angeleno and Riviera Orange County.

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