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Benjamin Cien Benjamin Cien

More and more consumers want dining and entertainment options at retail centers. According to a recent study from ICSC, 50% of US consumers want more dining options and 40% want to see more entertainment and leisure venues and activities. While experiential retail has become a buzzword in the market, this research illustrates that consumers want these concepts.

Kelsi Maree Borland

Kelsi Borland is a freelance writer and editor living whose work has appeared in such publications as Travel + Leisure, Angeleno and Riviera Orange County.

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