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PCBC tech panel Yaussi, Haughey, Yasukochi and Thibodeau (L to R) discuss tech disruption in multifamily at PCBC last month.

SAN FRANCISCO—With unprecedented new investment in real estate technology and revolutionary tech moving into the mainstream, the multifamily industry is poised to experience changes that will shape multifamily design, development, marketing, sales and resident experience. So said experts at Pacific Coast Builders Conference held late last month at Moscone.

Lisa Brown

Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.

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