How is Technology Nudging the Multifamily Industry?

Yaussi, Haughey, Yasukochi and Thibodeau (L to R) discuss tech disruption in multifamily at PCBC last month.

SAN FRANCISCO—With unprecedented new investment in real estate technology and revolutionary tech moving into the mainstream, the multifamily industry is poised to experience changes that will shape multifamily design, development, marketing, sales and resident experience. So said experts at Pacific Coast Builders Conference held late last month at Moscone.

A tech session offered insights from new research from National Multifamily Housing Council that evaluates a variety of technologies, including artificial intelligence, blockchain, the Internet of Things, and virtual and augmented reality along the lines of funding, development, adoption, and business impact. The moderator was Rick Haughey, vice president of industry technology initiatives with NMHC, along with panelists Colin Yasukochi, CBRE director of research and analysis; Laure Thibodeau, senior regional property manager with Lennar Multifamily Communities and Sarah Yaussi, vice president of business strategy with NMHC.