SAN FRANCISCO—Attracting and securing new residents goes beyondcrafting the ideal advertising campaign and a presence on effectivemarketing channels. As Mill Creek Residential director of marketingCassie Khaing says, it's also about engaging customers on theirterms, including texting, FaceTime and social media.
“With lead generation and lead management, communicating withyour customers in the way they want to be communicated with makesthe most impact,” Khaing tells GlobeSt.com. “Typically, if aprospective resident reaches out via email, they want to beemailed. If they contact you with a text, they prefer to receive atext back.”
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