Why Interior Designers Are Turning to AR for CRE

Interior designers are implementing augmented reality tools to tackle the large and expansive commercial spaces. Thoughtful and experiential spaces have become the trademark of commercial real estate assets this cycle, and technology tools and augmented reality to create more intimate spaces.

“There are so many new technology options that can be utilized in design and real estate projects nowadays. In commercial property design, for example, there is a variety of detail that goes into making an interior space complete and beautiful,” Casey Fannin-Kaplan of Morrison Hotel Gallery tells GlobeSt.com. “However, commercial projects are often time more expansive than any other type of property. They have larger spaces that need to be filled and designed and require a fluid and cohesive look in order to fit the whole property, whether it be a hotel, restaurant, or office, the details matter, especially the final pieces such as the artwork and photography that adorn the walls.”

Augmented reality can help owners visualize and organize spaces before making an investment in interior pieces, but it can also help brand and style the space. Ultimately, the style of the interior can play a huge role in the success of an asset. “For commercial designers and property owners, augmented reality can play a pivotal role in making sure these details work with the entire theme of the space,” says Fannin-Kaplan.

Morrison Hotel Gallery has launched a new app for interior designers that allow them to create virtual gallery spaces and art selections before making major purchases. “We created the Morrison Hotel Gallery app as a free platform and tool for people to utilize. Essentially, with three brick and mortar gallery locations in Los Angeles, NYC, and Maui, we wanted to offer a similar gallery experience to those who aren’t able to physically stop in,” says Fannin-Kaplan, who designed the app. “We don’t believe there is a downside to augmented reality, as it is simply another tool and enhancement that designers and developers can utilize to make sure the look and feel of their projects are perfected.”

This is only the beginning. Fannin-Kaplan says that technology is already playing a crucial role in design, and the opportunities are endless. “Technology is becoming a very beneficial aspect of interior design. From online design services to augmented reality, people are able to utilize virtual elements more so than ever,” she says. “We see this an opportunity to support beautiful commercial projects and properties, as designers and developers are now able to experience the art selection and curation process at the tip of their fingers.”