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Aaron Clifford

McLean, VA—Apartment renters have come to rely heavily on online tools when searching for a place to live, according to a survey by Binary Fountain. These tools range from online ratings and review sites to the engagement they experience with a property manager.

Online ratings and reviews

Online ratings and review sites are increasingly being used to discuss and share a resident’s experience from the starting the rental search to signing the lease and living at the property. The survey results illustrate the high level of trust renters place on ratings and review sites when making their rental decisions.


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