Healthcare Model Allows Many Employers to Share Access
Crossover, a health services provider for self-insured employers, has created a new model of primary care in partnership with employers by offering care via private, shared or virtual practices.
SPRING, TX—As the healthcare sector is seeking lowering costs and make healthcare more accessible to consumers, new players are emerging to capture market share, according to a first quarter report by Transwestern. One is Crossover, a health services provider for self-insured employers, which has created a new model of primary care in partnership with employers by offering care via private, shared or virtual practices.
Yesterday, Crossover announced the grand opening of a 5,300-square-foot health center which will serve as a near-site heath center. This model allows multiple employers to share access to a single site near employee campuses. These centers allow smaller companies–or smaller campuses of large companies–to enjoy the same benefits of improved access, increased employee engagement and better health outcomes typically only available for large company headquarter locations. With four primary care, two physical medicine, two acupuncture and two health coaching rooms, the Spring location is designed to facilitate Crossover’s outcomes-based integrated primary care model.
Crossover’s approach to employer-sponsored healthcare has been rapidly adopted by companies of all sizes around the country. Following the success of five near-site locations in the San Francisco Bay Area and one in Midtown New York, the Spring facility is Crossover’s first near-site health center in the Southwest and seventh in the country.
“Texas, which has consistently ranked as the top US state for business and job growth, is one of our most important markets as we continue to expand our national footprint,” said Scott Shreeve, CEO and co-founder of Crossover Health. “The new Spring center allows us to introduce our new model of primary care to an increasing number of corporations moving to the Lone Star State.”
Shreeve also mentioned that more than 75% of the company’s current clients have a presence in Texas, and being able to deliver comprehensive, consistent services across geographies is an important reason why companies are selecting Crossover as a national primary care provider.
“The company already has four centers in Austin and San Antonio,” Shreeve tells GlobeSt.com. “The Spring center is the fifth and the next new one will be in the Dallas area: Las Colinas.”
Most recently, Crossover has added virtual health capabilities which integrate with physical care, employee benefits and digital health programs to further expand access, allowing employers to provide consistent benefits across all geographies.
Eligible employees based in or just outside of the Houston-The Woodlands-Sugar Land metropolitan area will be able to access not only primary care, but also specialist services including physical therapy, chiropractic, behavioral health, health coaching and fitness guidance in a true prevention-based membership experience. Crossover clients already participating in the Spring facility include anchor member HP Inc.
The Spring center’s distinctive architectural and interior design pays homage to the city’s history as a key hub for the railway revolution in the 1870s.
The facility is leased with Northcross Partners LP and the brokerage firm is CBRE.
Some other examples of smaller centers entering the market are Blue Cross and Blue Shield of Texas, the state’s largest health insurance provider, which has partnered with Sanitas USA to build six primary care centers throughout Houston. Additionally, Walgreens and VillageMD have partnered to open five primary care clinics throughout the Houston area. These 2,500-square-foot clinics will be attached to Walgreens with a separate entrance, according to the Transwestern report.