Alex Norman, co-founder and CEO of MyCoop Technologies Alex Norman, co-founder and CEO of MyCoopTechnologies

NEW YORK CITY— “I found most of the technology in the realestate space that focuses on property management really targets thelarge luxury complexes,” says Alex Norman, the co-founder and CEOof the proptech startup MyCoop Technologies. “Actually there arenone for the most part that service smaller buildings that are runby mom and pops or individuals who can be hard to reach.”

He notes smaller walkup buildings seldom have onsite managementand maintenance staff. “Residents are pretty much left to their owndevices. Communications are left to periodic emails or paper postedin foyers, in the elevators or slipped underneath your door in yourapartment.” And Norman says that's not enough, especially whenthings go wrong such as when there's a problem with the heat or aflood or hurricane hits. Those are times when communication isneeded the most but these smaller buildings are generallyunderserved, he adds.

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Betsy Kim

Betsy Kim was the bureau chief, East Coast, and New York City reporter for Real Estate Forum and GlobeSt.com. As a lawyer and journalist, Betsy has worked as the director of editorial and content for LexisNexis Lawyers.com, a TV/multi-media journalist for NBC and CBS affiliated TV stations in the Midwest, and an associate producer at Court TV.