Alex Norman, co-founder and CEO of MyCoop Technologies Alex Norman, co-founder and CEO of MyCoop Technologies

NEW YORK CITY— “I found most of the technology in the real estate space that focuses on property management really targets the large luxury complexes,” says Alex Norman, the co-founder and CEO of the proptech startup MyCoop Technologies. “Actually there are none for the most part that service smaller buildings that are run by mom and pops or individuals who can be hard to reach.”

He notes smaller walkup buildings seldom have onsite management and maintenance staff. “Residents are pretty much left to their own devices. Communications are left to periodic emails or paper posted in foyers, in the elevators or slipped underneath your door in your apartment.” And Norman says that’s not enough, especially when things go wrong such as when there’s a problem with the heat or a flood or hurricane hits. Those are times when communication is needed the most but these smaller buildings are generally underserved, he adds.

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Betsy Kim

Betsy Kim was the bureau chief, East Coast, and New York City reporter for Real Estate Forum and As a lawyer and journalist, Betsy has worked as the director of editorial and content for LexisNexis, a TV/multi-media journalist for NBC and CBS affiliated TV stations in the Midwest, and an associate producer at Court TV.

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