The Content Funnel Acquires CRE Marketing Agency
The new division will be rebranded under the acquired agency’s name, ATYPICAL.
NEW YORK – The Content Funnel has acquired ATYPICAL, a commercial real estate marketing agency. The combined division will be rebranded under ATYPICAL’s name.
The transaction creates a new commercial real estate full-service marketing agency with offices in New York, New Jersey and South Africa. The rebranded agency will offer services in sales marketing strategies, creative writing, creative design, social media, paid media, influencer marketing, animation and campaigns.
Agency operations will be managed by new division co-presidents, Sarah Malcom, former COO of The Content Funnel, and Mark Kalkwarf, ATYPICAL founder. The Content Funnel and ATYPICAL first partnered together in 2018.
The Content Funnel is a content marketing platform for the commercial real estate industry. Founded in 2016, the platform is owned by The News Funnel, a digital media company.
ATYPICAL, founded in 2018, is a commercial real estate sales marketing agency that offers digital solutions and services.