Jay Parsons Parsons says realestate forecasters have used one-size-fits-all models that treatall markets the same.

RICHARDSON, TX—RealPage Inc. has introduced RealPage MarketAnalytics, a lease transaction-driven market research platform thatreportedly provides 100% visibility into performance data that iscritical for investment decisions. The platform will launch todayat the company's RealWorld conference in Orlando.

The next-generation platform was developed by the RealPage asset optimization team. The analytics platformcombines RealPage Axiometrics and MPF Research, and is powered byRealPage's 13 million units of transaction data.

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Lisa Brown

Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.