Realogy Collaborates with Amazon on New Homebuying Program

MADISON, NJ—Realogy Holdings Corp. reports it is launching in 15 cities a new homebuying program in collaboration with Amazon that it says is geared to simplifying the process of finding and settling into a new home.

The new “TurnKey” program combines Realogy’s real estate expertise across its brands, including Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, ERA and Sotheby’s International Realty, with Amazon’s Home Services and smart home products.

“Realogy and our brands are always looking for ways to give consumers an awesome home-buying experience with a terrific real estate agent, and today’s launch of TurnKey is a big part of that continued strategy,” says Ryan M. Schneider, Realogy’s CEO and president. “Realogy’s great affiliated agents serve their clients during one of the most important moments in their lives, and Amazon’s services and products can transform that moment to make it rewarding in a way no one ever has before.”

Realogy states that TurnKey connects homebuyers to one of the best real estate agents within their city or neighborhood of choice. Matched according to the homebuyer’s profile, TurnKey agents, who are affiliated with one of Realogy’s trusted residential real estate brands, have been selected based on their exceptional customer service record and local market expertise, the Madison, NJ-based firm states.

Upon closing on a home, Amazon connects the buyer with services and experts in their area. Valued from $1,000 to $5,000 in complimentary products and Amazon Home Services courtesy of Realogy, the Amazon Move-In Benefit includes: a selection of Amazon Home Services to customize a new home, such as deep cleaning, a handyman to assemble furniture, hang pictures, install shelving or mount a TV on a wall; a curated suite of smart home products, installed by Amazon or Amazon-vetted professionals and the Amazon Happiness Guarantee.

The value of the complimentary products package by Realogy is based on the purchase price of the buyer’s new home.

“When we designed TurnKey, we recognized that ‘closing’ on a home is really just the beginning of the homebuying journey,” said Eric Chesin, senior vice president and head of strategy for Realogy. “We are proud to team up with Amazon to extend the value we bring to buying a home beyond the moment you first unlock your new front door.”

TurnKey is launching with select Realogy affiliated brokers and agents in 15 major markets across the United States, from Atlanta to Chicago, Seattle to San Francisco.