Southern California is in the midst of an apartment construction boom, but savvy property managers are hanging onto tenants as new supply delivers. Trion Properties is seeing steady renewal activity at its properties, even as new supply is coming to market. Renewals aren’t the result of luck but rather a strong property management strategy tailored to each location.

“The key to this steady renewal rate is a proactive approach to targeting, and the ability to deliver amenities and lifestyle attributes that fit each community’s specific demographics,” Max Sharkansky, managing partner at Trion Properties, tells “For example, in apartment communities that cater to families with young children, we offer amenities such as after-school programs or day care services. Parents rely on these services, making them more inclined to renew their lease.”

In apartment communities with a strong millennial presence, different amenities become important. “Naturally, our millennial-focused apartment communities feature more tech and service-based amenities, delivering a convenience-first lifestyle that matches the demands of this generation,” says Sharkansky.

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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