Newell Brands to Move HQ Back to Georgia

Newell Brands announced its move to the Waterfront Corporate Center III in Hoboken in May 2016.

HOBOKEN, NJ—A little more than three years after the firm announced it would relocate its corporate headquarters from Atlanta to New Jersey, a struggling Newell Brands, the parent company of Sharpie, Rubbermaid and Yankee Candle, reports it will be moving its corporate headquarters back to Sandy Springs, GA.

The consumer products company in its second quarter 2019 financial results released late last week, reported that Newell Brands has decided to move its corporate headquarters to the Atlanta area “in order to facilitate a stronger connection between senior leaders and the operations of the business, and to enhance the company’s culture and sense of community.” Three of Newell’s seven operating divisions (Writing, Baby and Food) are based in Atlanta. The firm’s current headquarters is located at Waterfront Corporate Center III in Hoboken.