How to Quickly Lease Up an Office with Quality Tenants

 Matthew McKeever

ORLANDO—Yes, even in Orlando leasing up a building can be difficult especially if your goal is to have quality tenants. For the 4th consecutive year, Orlando is leading the nation in future job growth while Central Florida’s office market continues its solid performance for the first quarter of 2019. Not surprisingly, landlords have held firm on keeping rental rates at current levels with many of Orlando’s top office submarkets experiencing record high rental rates.

Yet even in a low-vacancy market such as Orlando, office leasing takes some footwork.

Quality Tenants

“There are quality tenants in every market and for every class of property. The question is how to get them to consider your property for their office needs,” says Colliers International Central Florida’s office broker Rick Solik.  Strategies include proactive marketing where prospects are “touched” on multiple levels, so your property is always on the “must see” list, he tells GlobeSt.com. “This can also include traditional web-based marketing, email blasts and direct mailings.”