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George Mantor George Mantor

In the residential market, more—not less—people are using brokers to buy a home, despite online tools. In fact, more buyers are looking online and following up with expert advice from a broker. The trend is a good sign for the commercial market that technology won’t replace the human touch of the real estate industry. Technology, instead, is becoming a part of the process along with human brokerage.

Technology doesn’t need to replace real estate agents because they eat each other,” George Mantor, a real estate expert, tells GlobeSt.com. “So far, most attempts to corral any significant market share seem to focus on capturing buyers and have attempted to derive a revenue stream based on matching buyers with houses or selling the leads to the agents they intend to replace. Any real estate practitioner earning six figures or more understands that focusing on listing referrals and not competing for buyers is the road to earning a decent living.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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